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“zaii” - 為「知道」的台語發音，同時與「栽」音同，有著「種種從前，終成今我」的意涵，期盼每個選擇都有其重要性的概念。
“zaii" is the Taiwanese pronunciation of "knowing", as same as the one of "plant". 

「在山與海之間生活，思緒常流連於融為一線的海與天空；天上的雲，映在海上則成了浪花，千變萬化。」
"Living between mountains and ocean, the east coast of Taiwan, thoughts often wander around the ocean and sky, which merge into one line. Clouds reflected onto the surface of the ocean as the bubbles of the waves, which has a kaleidoscope kinds of face."

久居都市，回鄉成為繁忙生活間的一道喘息，每當坐在海前面，呼吸便緩下來。花蓮的海，悠悠且深穩，讓人醒思，現今的追求是否必要？
Living in the city, always waiting for the days to come back to Hualien. Whenever sitting in front of the ocean, breath slows down, which bring up one question......"why and what are we chasing for?"

「單純地把一樣事物玩得淋漓盡致」，深植於從小在七星潭石岸遊玩的花蓮孩子腦海中。而現在zaii將這個精神，延伸到我們深愛的配件上，期望用最簡單的事物創造無限的可能及趣味。
"Play one thing, play it well." Zaii extends this concept to our devoted products, with the hope of creating variety and the most importantly, fun, with one pure thing.

本質essence / 觀察observe / 意識consciousness / 自由freedom

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“The Art of Living.” 為品牌的核心思想。
“The Art of Living.” is the core concept of zaii.

有意識的「知道」需求，以解決服裝上單一功能的問題，作為設計首要條件，用輕鬆有趣的方式傳遞品牌理念，讓減少購買，提高實穿性，多種穿法化為真實可行的事。
By exploring possibilities of self-awareness, merriment, simplicity through concise designs to create delight & meaningful moments in life.